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Sunday, October 21 • 4:25pm - 4:45pm
The Trust Imperative: Earning the Right to Manage People’s Money

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In its 18th year, Edelman's annual Trust Barometer surveys over 33,000 global respondents to reveal how trust in financial services, executives and technology has been gained or lost. Wells Fargo, after issues around sales practices tarnished the company's reputation, has embarked on its own journey to rebuild trust with its stakeholders. Indeed, it's a critical time for banks as they navigate digital transformation and a fiercely competitive marketplace. In this authentic keynote conversation, Edelman's Deidre Campbell engages Jim Rowe, Wells Fargo's EVP & Head of Stakeholder Relations,  on the challenges faced by today's banking leaders and the hard questions of earning, regaining and keeping your customers' trust.

avatar for Deidre Campbell

Deidre Campbell

Global Chair, Financial Services Sector, Edelman
Deidre H. Campbell is the Global Chair of Edelman’s Financial Services Sector, comprising 350 executives in 33 offices. Focused on building trusted relationships with key stakeholders, the team partners with financial services companies around the world to evolve their communications... Read More →

avatar for Braden More

Braden More

EVP, Head of Partnerships & Industry Relations, Wells Fargo & Company
Braden More leads business development, partnerships, and industry relations for Wells Fargo’s payments business. He and his team work across the consumer and commercial bank to grow Wells Fargo’s deposit and payment franchise by focusing on customers, partners, and regulators.Before... Read More →

Sunday October 21, 2018 4:25pm - 4:45pm
Revolution Stage at Venetian Ballroom, Level 2