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Monday, October 22 • 1:00pm - 1:40pm
How Tech is Transforming Commerce for SMBs

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Today’s commerce world is heavily dominated by large behemoths, but there’s actually plenty of new and emerging opportunity for small and mid-sized retailers despite the largest players dominating news cycles. Thanks to the advent of new ways to sell through technology, small and mid-sized businesses are better positioned than perhaps ever before to add their voices to the commerce conversation. Technology isn’t just leveling the playing field for SMBs by removing barriers to entry such as cost and complexity, but actually helping small merchants leapfrog large institutional ones with nimble, creative sales experiences our expert panelists speak to when and how.

Moderator
avatar for Lynsey Thornton

Lynsey Thornton

Vice President of UX, Shopify
Originally from Ireland, and currently based in Vancouver, BC, Lynsey is the VP of UX & Core Product at Shopify. With a background in design, project management, and business, she focuses on building UX teams and practices in high-growth tech companies. Her true loves are ethnographic... Read More →

Speakers
avatar for Brandon Chu

Brandon Chu

General Manager, App & Partner Platform, Shopify
Brandon Chu is the General Manager, App & Partner Platform at Shopify, where he leads the product, engineering, design, and business teams that build Shopify’s App and Partner platform. Brandon is an accomplished writer in Product Management, serving continuous knowledge through... Read More →
avatar for Jack Connors

Jack Connors

Head of Commerce Partnerships, Google
Jack Connors leads Google Pay’s Merchant Product Partnerships team, which helps merchants leverage payments platforms to address a broad set of business objectives including loyalty, customer acquisition and mobile engagement. Jack has been focused on loyalty and payments for several... Read More →
avatar for Nmachi Jidenma

Nmachi Jidenma

Strategic Partnerships Lead, WhatsApp
Nmachi leads strategic partnerships at WhatsApp Inc where she develops and manages relationships with global industry leaders based in North America. She previously led strategic partnerships at Facebook where she developed and managed relationships with global payments, commerce... Read More →
avatar for Mai Leduc

Mai Leduc

Product Lead, Global Commerce, Airbnb
Mai leads the Airbnb team responsible for building the payment experience for its marketplace that extends across 192 countries. She is passionate about the economic impact of her work as it relates to the global value exchange, and the unique localization needs of communities and... Read More →


Monday October 22, 2018 1:00pm - 1:40pm
Wavemakers at Lido Ballroom, Level 3