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Monday, October 22 • 9:00am - 9:30am
Designing a Fintech from Scratch, Starting with the Customer

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Financial services remains a ripe space for development of creative new products and services. While this movement has benefited consumers, the innovation has primarily been product and technology-centric. The industry is still asking consumers to behave more like bankers, communicating what’s happening with their accounts through ledgers and interest rates instead of providing intuitive solutions. Is it time to disrupt the way we think about financial products and services? Enter Swell Investing, a fintech startup that was built from the ground up with iconic design firm IDEO. Learn from their expertise and experience the challenges and benefits of human-centered design for products, services and organizations.

avatar for Peter Jackson

Peter Jackson

Portfolio Director, IDEO
Peter Jackson is a portfolio director at IDEO San Francisco, where he is focused on the intersection of consumer experience and organizational design. He guides IDEO teams and clients to envision innovative new products, services, and service delivery experiences and works alongside... Read More →

avatar for Dave Fanger

Dave Fanger

CEO & Founder, Swell Investing
Dave Fanger is the visionary behind Swell Investing. Dave previously focused on Merger and Acquisition valuations at 150-year-old financial services firm Pacific Life. As he traveled around the country evaluating companies, he noticed that companies taking a values-based approach... Read More →
avatar for Carl Fudge

Carl Fudge

Director, New Ventures, IDEO
As a portfolio director, Carl Fudge leads teams working to build new products and ventures that have the potential to create enormous impact for clients. That means taking a human-centered and design-led approach to building a business from scratch—from sketching an idea on a piece... Read More →

Monday October 22, 2018 9:00am - 9:30am
The Vault at Titian Ballroom, Level 2