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Tuesday, October 23 • 8:30am - 8:50am
You Know My Name, Look Up the Number: Building Brand Narratives

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Competition in the fintech sector is intense. There are new entrants every day looking to do things better, faster and more efficiently. But the reality is that the basics of what many companies do is the same. The quickest way for people to differentiate is on price. But that’s a race to the bottom and a sure path to becoming a commodity. The best way to grab mindshare and drive customer loyalty is to build an emotional connection through storytelling. Every company has a unique story and reason for being. The key is uncovering it and making sure that everyone is telling it consistently. Want to know five ways to build your brand? Don’t miss this session!

Moderator
avatar for Jennifer Prosek

Jennifer Prosek

Managing Partner, Prosek Partners
Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut. The firm ranks among the top 10 independent public relations firms in the U.S... Read More →

Speakers
avatar for Andrea Brimmer

Andrea Brimmer

Chief Marketing & Public Relations Officer, Ally Financial
Andrea Brimmer was named chief marketing and public relations officer of Ally Financial in 2015. In this role, she is responsible for overseeing the company’s marketing, advertising, public relations, market research initiatives, social media and brand management.Andrea joined Ally... Read More →


Tuesday October 23, 2018 8:30am - 8:50am
Wavemakers at Lido Ballroom, Level 3