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Tuesday, October 23 • 3:20pm - 3:50pm
How Tech Can Lyft Everyday Life for Priceless Brand Loyalty

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Join Sherri Haymond, Executive Vice President, Digital Partnerships of Mastercard, and David Baga, Chief Business Officer of Lyft, as they take a deep dive into how technology is reshaping aspects of everyday life. Starting with how people live and work and how businesses engage with consumers and employees in the digital economy, they look at opportunities to enhance brand loyalty on both sides of the ecosystem and delivering solutions to enhance the digitally enabled lifestyle. Don’t miss your ride on this one!
Moderator
avatar for Ashley C. Ford

Ashley C. Ford

Author, Podcast & TV Host
Ashley C. Ford lives in Brooklyn by way of Indiana. She is currently writing her memoir, Somebody's Daughter, which will be published by Flatiron Books under the imprint An Oprah Book. Ford hosts Brooklyn-based news & culture TV show (and podcast!), 112BK, and is working on a collection... Read More →

Speakers
avatar for David Baga

David Baga

Chief Business Officer, Lyft
David Baga is Lyft's Chief Business Officer, overseeing the fast-growing Lyft Business team. David joins Lyft after serving as Chief Revenue Officer at Rocket Lawyer for four years, during which he grew revenues from $2 million to over $40 million. Prior to Rocket Lawyer, David spent... Read More →
avatar for Sherri Haymond

Sherri Haymond

SVP & Group Head, Digital Payments & Labs, Mastercard
Sherri Haymond is the Executive Vice President of Digital Partnerships at Mastercard. In her role, she and her team are responsible for executing Mastercard’s strategy globally with North America-headquartered digital partners. Sherri’s team also leads Mastercard’s efforts to... Read More →

Tuesday October 23, 2018 3:20pm - 3:50pm PDT
Wavemakers at Lido Ballroom, Level 3
  Digital Marketing & CX