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Tuesday, October 23 • 10:10am - 10:40am
Virtual, Augmented or Mixed: Is XR the New Reality for CX?

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The customer journey is evolving and rapidly expanding into new realities. Fueled by smart, mobile and always-connected technology, consumers are pushing businesses to create better experiences for discovering, engaging and transacting in a broad spectrum of digital environments. Hear an extended-reality expert, data scientist and payment pioneer reveal how virtual, augmented and mixed reality are changing the customer experience and creating an entirely new medium for digital marketing.

Moderator
avatar for Cleveland Brown

Cleveland Brown

CEO & Co-Founder, Payscout
Cleveland Brown’s career began on the financial side of payments and technology while he worked at Union Bank of California in 1992. At this time, the bank used 4.5” high-density floppy disks to install and test the first at-home banking platforms, a process that would ultimately... Read More →

Speakers
avatar for Raffaella Camera

Raffaella Camera

Head of XR Global Market Innovation Strategy, Accenture
avatar for Stephanie Llamas

Stephanie Llamas

VP Research & Strategy, Head of XR, SuperData
Stephanie Llamas is VP of Strategy and head of XR for SuperData Research, the leader in market intelligence across digital gaming and interactive media such as streaming video and XR. Stephanie is one of the first analysts to provide market intelligence on the current generation of... Read More →


Tuesday October 23, 2018 10:10am - 10:40am
Wavemakers at Lido Ballroom, Level 3