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Tuesday, October 23 • 3:20pm - 3:40pm
What You Don't Know About Gen Z: Surprising New Research

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While most marketers in the consumer banking space remain focused on Millennials, there's a new and fast-emerging wave of consumers already beginning to research which banks they'd prefer to embark on lifelong relationships with. This new cohort, Gen Z, has more banking options than ever. Born after 1996--the oldest of whom are graduating college--Gen Z are different from Millennials in many respects, both in terms of their values and in the life-defining events that shaped who they are. In this session, UNiDAYS reveals surprising new research insights on how your youngest customers interact with their finances.

avatar for Josh Rathour

Josh Rathour

CEO & Founder, UNiDAYS
Josh Rathour is the founder and CEO of UNiDAYS. Before starting UNiDAYS in 2011, Josh worked as a commercial real estate agent, while learning everything he could about online verification and shopping apps. Under his leadership and vision, UNiDAYS has grown into the world’s leading... Read More →

Tuesday October 23, 2018 3:20pm - 3:40pm
The Avant-Garde at Expo Hall, Level 2