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Tuesday, October 23 • 3:20pm - 3:50pm
How Blockchain Tech is Revolutionizing Loyalty & Advertising

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Blockchain can create unique business opportunities and solve real problems for loyalty programs, including reducing costs and friction and increasing security. Similarly, blockchain is revolutionizing the digital advertising supply chain, enabling new monetization models and providing an immutable record of digital ad impressions served. In this discussion, experts from American Express, Hyperledger and GABBCON share some of the innovative ways they are applying blockchain technology to their loyalty and advertising programs.

avatar for Brian Behlendorf

Brian Behlendorf

Executive Director, Hyperledger, The Linux Foundation
Brian Behlendorf is the Executive Director of Hyperledger Project. Behlendorf was a primary developer of the Apache Web server, the most popular web server software on the Internet, and a founding member of the Apache Software Foun- dation. He has also served on the board of the Mozilla... Read More →

avatar for Aimee Cardwell

Aimee Cardwell

VP Consumer Product Development, American Express
Aimee Cardwell is a Vice President in the Technology organization at American Express, where she oversees Consumer Product Development. In this capacity, she leads the delivery of technical solutions for the Global Consumer Lending, Global Co-brand, and Global Premium Products and... Read More →
avatar for Chris Cracchiolo

Chris Cracchiolo

VP Global Membership Rewards, American Express
Chris Cracchiolo is Vice President of Global Membership Rewards at American Express. In this role, Chris is responsible for overseeing the end-to-end Membership Rewards loyalty program, including customer insights and engagement, pricing and governance, as well as the management of... Read More →
avatar for Gabe Greenberg

Gabe Greenberg

Co-Founder & CEO, GABBCON
Gabe Greenberg is a 20+ year media sales and marketing veteran. He has spent the last 2 years helping several companies in the blockchain space navigate the market, position themselves for growth or test and learn with a variety of projects in supply chain and media. Greenberg is... Read More →

Tuesday October 23, 2018 3:20pm - 3:50pm PDT
Cyber Dome at Murano Ballroom, Level 3