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avatar for Sasha Orloff

Sasha Orloff

LendUp
CEO & Co-Founder
Sasha Orloff is CEO and co-founder of LendUp, a fintech company redefining financial services for the half of Americans shut out of mainstream financial services due to poor or thin credit. Prior to founding LendUp, Orloff held roles in risk management, finance, online acquisitions and customer insights on Citi’s consumer credit team, most recently serving as SVP on Citigroup's Venture Capital team. Earlier in his career, Orloff worked for the Grameen Foundation Technology Center and The World Bank. He has a B.S. in applied math and economics from the University of California, San Diego and an MBA from Georgetown University. By building proprietary software and using machine learning, Lendup looks beyond credit scores to offer credit and savings products to Americans who are rebuilding their credit or just starting out. Named one of the "World's Most Innovative Companies" in 2018 by Fast Company, LendUp is backed by more than $325 million in funding from leading investors such as Y Combinator, GV, PayPal, QED, and many others. LendUp is creating a first-of-its-kind destination for responsible spenders, savers, and strivers. To date, the company has quadrupled its credit card business, originated more than 5 million loans, and saved customers more than $200 million in fees and interest.