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avatar for Adena Hefets

Adena Hefets

Divvy Homes
Co-Founder & COO
Adena is the Cofounder & COO, of Divvy Homes, a fractional homeownership platform with the mission of giving access to homeownership to everyone. Prior to founding Divvy Homes, Adena invested in early stage companies at DFJ, where she led their fintech investing practice. Adena started her career as an operator, being one of the early Product Managers at Square, where she helped build and grow Square Capital, a merchant cash advance platform with over $2.5B in loans outstanding. Before becoming a Product Manager, she was part of the Strategy & Finance team at Square which focused on corporate planning. Prior to joining Square, Adena was part of the large-cap buyout team at TPG, a private equity firm, where she helped diligence and purchase companies in the real estate sector. Adena started her career as an investment banker in the Technology, Media, and Telecom group at Bank of America Merrill Lynch. Adena holds a BS in policy analysis and management from Cornell University and an MBA from the Stanford Graduate School of Business.