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avatar for Julie Loeger

Julie Loeger

Discover Financial Services
EVP & Chief Marketing Officer
Julie Loeger is Executive Vice President and Chief Marketing Officer for Discover Financial Services. As Chief Marketing Officer, she is responsible for the entire marketing organization and plays a key role in driving overall company strategy as a member of the company’s Executive Committee.

Ms. Loeger led the team that developed and launched several large-scale innovations, including the 5% Cashback Rewards program and the national rollout of the company’s flagship platform, Discover it. Since the rollout, she has led the launch of additional product extensions and enhancements such as the It Miles card, It Chrome for students, the Secured card, as well as the Free FICO, Freeze It and Credit Scorecard features.

With more than 25 years at Discover, she is intimately familiar with Discover’s brand, products and customers, having held leadership positions in many areas, including Rewards, Portfolio Marketing, Acquisition, Brand Management and Product Development. Prior to joining Discover, she held various marketing positions at Anheuser Busch, Inc.

A native of Chicago, Ms. Loeger holds a B.B.A. degree from The University of Texas at San Antonio and an M.B.A. from Loyola University of Chicago. She has attended the executive program at the Amos Tuck School of Business at Dartmouth College, Harvard Business School’s program, Women on Boards: Succeeding as a Corporate Director, and CEO Perspectives, a joint program of Northwestern University’s Kellogg School of Management, the University of Chicago Booth School of Business and the Corporate Leadership Center. She is a member of The Chicago Network, Board of Directors for Boys & Girls Club of Lake County and currently chairs the Discover Financial Services Political Action Committee.