Kristen Berman is Co-Founder of the Common Cents Lab - a subcenter of the Center for Advanced Hindsight at Duke University. Common Cents is committed to improving the financial behavior of low- to moderate-income households in the United States. Kristen uses behavioral insights to design rigorous experiments and test new solutions that aim to increase people's health, wealth and happiness. Kristen was on the founding team for the behavioral economics group at Google, has co-authored a series of workbooks called Hacking Human Nature for Good and has consulted with numerous organizations including the World Bank, Facebook and Kiva.