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avatar for Marisol Menéndez

Marisol Menéndez

BBVA
Head of Open Innovation
Marisol is an expert with more than 20 years of experience in the areas of open innovation, fintech and digital transformation. As Head of Open Innovation at BBVA she works to connect and collaborate with fintechs for the purpose of accelerating the pace of innovation and digital transformation of financial industry. This includes all activities to scout the ecosystem of entrepreneurs and developers worldwide and connect them to the relevant BBVA departments to disrupt together the financial industry. One of the best examples is BBVA Open Talent, the biggest and longest running fintech competition in the world which this year is celebrating its 10th edition. Marisol holds an Industrial Engineer Degree from the Panamerican University (Mexico), an Executive MBA from the IESE Business School and currently is PhD Candidate in Open Innovation at Hasselt University (Belgium).