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avatar for Matthew Zarracina

Matthew Zarracina

True Tickets
Co-Founder & CEO
Matt is a Co-Founder & CEO of True Tickets. Matt is currently responsible for leading the strategic direction and operational execution of the company. Matt is an experienced innovation professional with a demonstrated history of working across multiple industries. He is skilled in Design Thinking, Business Development, M&A, Analytics, Digital, Systems Engineering, Competitive Analysis, Program Management, and Leadership Prior to co-founding True Tickets Matt served as a Director of Innovation where he was responsible for leading projects, managing non-standard business ventures, partnerships with start-ups and academic institutions, and the innovation process. His work entailed applying Design Thinking concepts to identify, assess, and develop disruptive innovations for broader commercial applications (Blockchain & DLT, Artificial Intelligence, Autonomous Vehicles, Augmented Reality, and Big Data). Prior to his innovation work, Matt was a Senior Manager at Deloitte Consulting where he led growth, M&A, and innovation projects for several Fortune 500 companies in the Aerospace and Defense, Energy, Financial Services, Automotive, Health Care, and Consumer Products sectors. Prior to Deloitte, Matt served as a helicopter pilot and Reserve Officer Training Corps instructor in the United States Navy. He did three deployments during his service tenure with two being as a pilot in the Western Pacific and one as an advisor to the Ministry of Oil in Iraq. His work with the Ministry of Oil’s Bayji Refinery is published in the Journal of Operational Research Society. Matt earned his undergraduate degree in Systems Engineering at the United States Naval Academy and later a dual Master’s at Cornell University (Systems Engineering and MBA). Matt relocated to the Boston area from Minneapolis, MN with his wife Ellyn. He enjoys travel, an athletic lifestyle, and being intellectually curious.