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avatar for Michelle Tinsley

Michelle Tinsley

Tinsley Retail Insights
Board Member, QuikTrip & CEO
Michelle Tinsley is the founder of Tinsley Retail Insights- a boutique consulting firm helping retailers drive actionable innovation. By adopting technology retailers are able to improve their business and customer experiences. Formerly, Michelle served in a variety of roles over a 25+ year career at Intel. 18 years in Finance with her last role as the mini “CFO” of what is today’s IOT business. She then moved into a role as the General Manager of a $400M revenue business unit in the IOT group. She also held roles as director of Retail Mobility growing a segment from nothing to over $100M in cumulative sales. Lastly – she moved into sales teams in the Americas for Intel. In this capacity, she is responsible for leading Intel’s efforts in engaging the industry in silicon based solutions for the Retail, Healthcare and emerging IOT segments. Outside of Intel, Tinsley is an active member of the Arizona State University Dean’s Council of 100. Michelle is also an active angel investor in the Arizona Technology Investors group. Michelle serves on the Board of Directors for Quik Trip, and Aava Mobile Oy. She also serves on the BOD of WNET- the women in leadership in the payments industry. Tinsley received her Bachelor’s Degree from the University of Oregon and an MBA from Arizona State University.